"What is the best way to clean my beautiful watch?"

This was the question one of our founders asked himself when he wanted to freshen up his chronograph after a trip to the Goodwood Festival of Speed in Chichester, England. Like most watch owners, he used a toothbrush and regular dish soap - the result was never perfect. Also, the process felt inappropriate and did not match the level of craftsmanship and finishing of the timepiece

Thus, the idea of Max Wilsdorf® was born. We created our Swiss Made watch cleaner for the high demands of watch aficionados, providing a proper solution to give their watch a professional and safe clean regularly at home or wherever else their watch may take them.  


Whether you take your watch diving, golfing, yachting, racing or exploring whatever else makes you tick - as Max Wilsdorf®  we have committed ourselves to provide the ultimate cleaner to bring your timepiece back to being neat and ready for your future endeavours.